The power of email marketing lies in the action of being there, right on the client’s mobile or computer, with notifications in real-time, with content designed for specific times, for specific needs, and specific clients. To be successful with this digital marketing tool, it is necessary to have a clear, direct, and easy-to-execute strategy so that the company always benefits.
The key to email marketing is planning
As in many strata of life outside the digital world, planning is the key to the success of many strategies. In the case of mail marketing, it will be the power to sort the information in chronological order, ensuring that each message arrives just at the right and opportune moment for the final consumer. Planning the contents of the emails will be vital so that they are received at the right time, just when the consumer might need the service. Setting your busiest dates and working accordingly will translate into a guaranteed success.
But it is not only about times of the year to read offers. It is also about generating empathy with the consumer, since it will be this one who realizes that the brand is aware of their needs based on their tastes, purchasing behaviors, and aspirations, little by little, it is possible to define a profile of each client and thus send information flows, with the help of mail marketing, which will be consumed with interest by the user. It is vital to personalize the message, maintain a sending frequency and segment the audiences so that communications on this platform are as accurate as possible.
Erase the stigma that email marketing is Spam
Many users tend to place email marketing as Spam since they consider the contents cold, pre-made, and lack an honest intention to get closer to the consumer. To avoid all this, mistakes should be avoided that at first give the reader the feeling that they are encountering one more spam email. Some rules to avoid this focus on the form, either with the use of words like “offer” or “free,” and expressions that suggest discounts, rebates, or low prices for some product or service. Explicit topics such as the word “sex” and its derivatives, as well as too many exclamations or capital letters, are punished and classified as Spam.
Another essential factor to avoid being identified as Spam is to use the subject and sender since both are the first thing a user reads. It depends on whether or not the confidence to open and read the content is generated. It is essential to use the subject line with a series of antispam filters that make the message read as personalized as possible. Similarly, the more humane the sender’s address is read, the better the quality of the response. It is recommended not to use emails that do not allow response, the simpler, the better.