Content marketing has become an essential quadrant for a business. Companies are looking for and using multiple tools and techniques to market their products and services. Some good examples of content marketing tools are HubSpot, MailChimp, Semrush, Hootsuite, and many others.
Content marketing tools are working as the backbone for many start-ups and enable companies to use them to spread their product information to a wider audience. But do you know the one interesting fact about startups? Well, every year, more than 50 million startups are operated, but only 10% of them sustain themselves in the long run.
So, the stated fact shows that starting a business is easy, but making it work is quite challenging. Hence, to make things work, here are some content marketing tools to streamline your business processes.
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Content Marketing Tools for Start-Ups
Do you know the most interesting part about startups? Most start-ups start from home, and they need budget-friendly tools to enrich their user experience. According to recent stats, To grow your small business with content marketing, here we have a list of tools that will amaze you and work as the major factor behind the success of any new entrant in the market.
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SEMrush: Boost Your Visibility
SEMrush is among the best and most powerful content marketing tools, with a lot to offer to startups looking to make their entry into the online presence arena. SEMrush is a complete solution for improving SEO, pay-per-click (PPC), and social media marketing efforts. With SEMrush, a startup can do keyword research, spy on the competition as well as optimize content for better search ranking.
SEMrush features very comprehensive analytics and reporting tools that help businesses discover growth improvement areas, measure traffic, and optimize marketing campaigns. Furthermore, it offers backlink analysis and a site audit tool that enables startups to improve a website’s reputation and performance so as to stay competitive in the markets. Therefore, SEMrush would be a very flexible and resourceful tool for any startup digital marketing strategy.
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Ahrefs: Your marketing approach
If you want to track and host your website’s performance, Ahrefs is the right pick for you. From checking keywords to tracking website issues, everything is traceable under Ahrefs.
Ahrefs suggests the latest trends and takes a closer look at your competitors too. It enables you to understand the keywords that are trending among competitors and which keywords should be used in which region.
Also, if you want to drive more results with content marketing, get the right topic for your blog. Let Ahrefs do its work and bring the best aspects to your business.
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Google Analytics: Free for all, makes you stronger
When we start to talk about startups, the first and foremost thing is to keep in mind the budget. You started to look for and focus on free tools to make your plan work. Say thanks to Google Analytics.
Google Analytics should be a must-have toolbox on your list. It enables you to get work according to the data you have. We all know that data is the King of marketing, and guess what? Data analytics puts you at the front.
Google Analytics lets you know about the traffic details so that you can organise a marketing campaign accordingly. It brings you a little closer to the target audience, the marketing campaign, and many more. So, make your return on investment work with Google Analytics.
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HubSpot: Community to stand out
Make your business worthwhile with the leading community of the era. HubSpot is the greatest CRM of all time and brings multiple options and capabilities to you. You can have automation and a wide range of integration options; now make your marketing stronger than ever. Effective landing page design can improve conversion rates and attract new users to the site.
HubSpot centralises everything so you can make the best content marketing programme for your business. Some tools in HubSpot are free, whereas others are paid. Most startups fail due to poor customer management and bad relationships with users. Say thanks to HubSpot, which targets the right audience and suggests ways to improve your relationship with your customers.
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HootSuite: Build a buzz
One study shows that 90% of marketers are using social media to trend their businesses. The marketers know that a buzz can be created with the help of “social media” and drive sales.
So, start managing your buzz and reaching out to your audience in the meantime with HootSuite. It’s a great tool to schedule your posts without switching between different social media platforms.
You can schedule posts, monitor all your feeds, like, comment, and share the posts. Everything can be done with the help of Hootsuite. You can integrate it with other platforms too and get realistic analytics. It’s free, and if you want to access some advanced features, get a paid version.
Make your marketing stronger than ever and create a buzz for your business with Hootsuite.
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Hotjar: Streamline your sales funnel
Have you ever thought about the reason for the failure of any start-up? Well, it’s their sales & marketing funnel. If you do not have the right sales & marketing funnel, you will be frustrated with everything.
A sales funnel is the most time-consuming thing, and converting it right brings value to the business. So, you need to start plugging every leak in the sales funnel. Say thanks to Hotjar.
Hotjar and Google Analytics are somehow like each other but go further than expected. The tool brings you up with data on activities like clicks and scrolls on your website. The most important factor—interaction with your website—is accessible with Hotjar.
Host your website with Hotjar and bring the best for your startup.
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Mailchimp: Drive mails for your startup
Have you ever wondered how Zomato is making the most of its mail marketing? Well, mail marketing is also part of content marketing. It keeps you interacting with the user.
So, Zomato shares his tips, offers, and loads of catchy segments through email marketing. Why don’t you start up and do it in the same way? You can do it with the help of MailChimp.
You can send bulk emails to your audience and keep them informed about everything. So, make your business worthwhile with the help of mail.
Wrap up
Content marketing has become an important term for any business, especially for startups. Many start failing because they might not approach brands correctly.
Using the branding approach in the right way was tedious earlier, but not now. We have plenty of content marketing tools available on the market, and those should be on your wishlist.
Every tool has its own unique benefits and advantages; some of them are free, whereas others are paid.
Start making your marketing with content marketing tools and make your business revenue shoot like skyrocket. Grab the hot deals now from the listed marketing tools and let us know if you know something else from the list.
Author’s Bio: Jigar Agrawal is a Digital Marketing Manager at eSparkBiz Technologies. He is passionate about anything related to Digital Marketing and Trending Technologies. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation.
